One of the recent trends I have noticed over a period of time is that many websites and web-based applications have started obsessing about their website performance and uptime. In order to understand this obsession better, I think we need to look at two key factors:

1. Attention Span of the User
2. Google Effect

Attention Span of the User

Many theories and scientific studies have been conducted on how data is being delivered to us via Internet and how it has changed the way we search and assimilate information. To put this in simpler terms, Google has made us think differently. Due to this powerful search engine, data is made easy to find and simpler to deliver.

As a result, readers have started losing patience when information is not readily available or readable. This in-ability of readers/users to hold attention in a specific website/application has started to drive the need for quicker and cleaner websites.

Website designers and developers not only design it to get the aesthetic part correctly, but also try to ensure that it loads quickly and smoothly as a result. Gone are the days when the user would have to wait for the entire website to load. In today’s high speed network world, if a website does not respond within 5 seconds, it is considered as slow and users lose interest.

This is even truer when your website is an e-commerce one. If your web application loads slowly, then users who use the service will be discouraged to return back to your website. This translates to lesser traffic to the website which in turn means lower revenue. To put it simply, if your website is slow, you are out-of-business.

A lot of new programming techniques are also being developed around to ensure to create high performance websites. These techniques enable the developer to easily customize the website to required specifications without affecting its performance.

Google Effect

Google had announced a while back about a change in its search algorithm which indicated that it will now take website loading times into consideration while calculating page rank. This new initiative by Google seems to have spurred web designers and web application developers even more into speed-obsessed frenzy.

Since their announcement, website developers and designers have started testing their website for optimal performance (translated as optimum loading time). This has given rise to the need for a tool which allows them to analyze website performance, understand each component impact on website performance.

Although there are several tools which allows users to that, we understand the inherent need for a comprehensive tool which would help the user to understand how website performance affects uptime. Our Web Page Analyzer tool allows web developers to check the performance of his/her website he/she is developing and find out if their websites are slow. It provides information such the loading time of individual objects (CSS, images, sprite image, JavaScript, etc), page size and the total loading time.


So, if you are designing a website/application and would like to find out how well your website performs, go ahead and use our tool. If you have any feedback, please feel free to use the comment section to post them. Also, if you think there are other factors which contribute to the need for fast loading, high performance websites, do let us know.