Google has always been influencing the way people run their online businesses. Hence it is not surprising that any changes or updates coming out of the Mountain View office in California is viewed with a sort of anxiety and anticipation, more so after the recent Panda update.

Google has been enthusiastic throughout about rich mark-up for search engines. As a continuation of that legacy, this time Google has rolled out, its new feature called "Authorship" markup. Authorship markup is an attempt to recognize the author of particular web content by linking it to a Google Profile, thereby giving more credibility to a webpage or web content showing up in the search results. This new feature will show a thumbnail of your picture alongside search results when applicable and the image will link to your Google Profile page. By attempting to give a ‘human face’ to search results, Google hopes to give more credibility to high quality content and eventually rank search results. In the words of Google Product Manager Sagar Kamdar, “the goal of the feature is to identify and highlight high-quality content".

For those who are new to Google’s Authorship markup, here is how the new feature works. If you are the author of a webpage, blog or web content, Google wants you to link your work to your personal Google Profile page and link it back to the respective page. This way, Google will be able to identify the author of the web content by checking for a connection between the page and the respective Google Profile page. All you need to do is to use the attribute ?rel=author in your link that is pointing to your Google Profile and use a + (plus) character in the anchor text. Add this link anywhere in your source code.  Once you add the link, update the Google Profile page by adding the respective link under Links > custom links option.

For example, if I want to author mark this blog content to my Google Profile, I need to add the following link somewhere in the source of this webpage;

 <a href=" https://plus.google.com/ my google profile id /

?rel=author">Aravind+</a>

and I need to update this blog link in my Google Profile page.

Google search will display something like the below screenshot, when ?rel=author parameter is added to a page that is being searched.


Google recommends to add the Google Profile link in the following places depending on the type of the content and the number of authors.

  • A common footer, header, or navigation page that appears on every page, in case of a single-author blog.
  • The bottom or top of each individual post or article, in case of multiple author blogs or web pages.
  • An author profile page on your site. For multiple-author sites that have profile pages for each contributor; every article should link to its author's profile page using rel="author" and update each author profile page with a link to that author’s Google Profile.

How authorship can affect page ranks?

So what are the implications of this new Authorship markup? This feature is pretty new and it is too early to assess the exact implications with respect to SEO and page ranking. Analysts are skeptical whether this will have the long lasting impacts of the Panda update, where Google punished mercilessly; those who went back on quality. In the words of Othar Hansson, Google wants to collect information about the credibility of authors from all kinds of sources and will eventually use it in ranking. So as of now, what you can expect is a thumbnail of your photo alongside the search results, linking back to your Google Profile or author page.

But considering Google’s emphasis on extremely high quality content; which we saw during the recent Panda update, it is more than obvious that authorship markup will eventually become an essential tool for search engine ranking. Linking author profiles will also discourage content farms and limit their showing up in search results. Another interesting part is Google’s insistence on a Google Profile to effectively use authorship markup. This will definitely increase the popularity of not only Google Profiles, but also Google +, where Profile is the bread and butter.

So is it time for another change?

During the initial roll out, Google said it is ‘experimenting with this data to help people find content from great authors in search results’. How and when this will actually affect search rankings, is something we have to wait and watch for.

Once in a while we keep an eye on the blogosphere to understand how website monitoring services are being used by customers. While doing this, we do stumble upon certain blogs which educate their readers about website monitoring services. Here are a couple of such posts which we came across recently.

The first one was in affiliateranger.com site about the free website monitoring services available today. The article mentions Site24x7 as well as some other monitoring services. Here is what the blogger had to say about Site24x7:

Site24×7 is designed to maintain an optimal website user experience by monitoring the performance and availability of Web servers and applications from an end-user perspective. Site24×7 gives you the ability to monitor your visitors or customers-facing web properties on a global basis. Site24×7 will monitor any website from 15 locations; tracking the end-user experience from six sites in the US, three sites in Europe, and four in Asia, Australia and Africa. Site24×7 ensures the hardware and software supporting such critical functions as online purchases, site logins, web form submissions and more, are performing up to service level agreements (SLAs). Site24×7 includes an Operations Dashboard, through which all performance parameters are easily understood and any problems are automatically flagged for resolution.
Read full article here.

The second article that we came across is in the webtuga.com site. This article also provides a list of website monitoring services along with a brief explanation of each. The post also mentions Site24x7. This one is in Portuguese and it has a special mention of our SLA Management, API and alert notification features. The post is titled "Ferramentas para Monitorizar o Uptime do seu site" which when translated into English reads "Tools for monitoring the uptime of your site".

Here is an excerpt:
Apesar de nunca ter testado, o Site24×7 inspira-me alguma confiança, não só devido a fazer a verificação em multiplas localizações, mas também por permitir a gestão de SLA (service-level agreements). Para além disso, tem ainda a favor o facto de ter uma API disponível e alertas via RSS, SMS e Mail.
Read full article here.

Both the above articles that we mentioned above contain useful information for webmasters and website owners alike. Have you come across similar blog posts? If yes, feel free to share them with us.

Monitoring your websites from wherever you are

Feb 11 2009 12:45:09 PM Posted By : Arun
Comments (2)
We came across two articles about Site24x7 recently and want to share them with our readers. The first one is from DB Virtual Services blog and the post is titled "Monitor your websites from wherever you are". This one is a quick review of Site24x7 and gives a brief idea of what webmasters and website owners can accomplish with Site24x7. Here are a few excerpts from the article:
 Do you manage a personal or business website? Do you know if your website is up and running when you’re not online and monitoring yourself the site? Today, we’ll review an important and useful service that will allow you to monitor your website, services and servers around the globe and be notified the uptime and performance of your websites. Let’s review: Site24×7.
You can read the full article here. The second article is in the Techmixer website. This one is actually a compilation of some of the free website monitoring services available today and the list includes Site24x7 among other services. Here are a few excerpts:
Subscribe monitoring website uptime is essential services for every webmaster. With the website uptime monitoring services, you can earlier aware the downtime of your website and take necessary step to overcome the downtime problem.
Most of us nowadays own a blog and when it comes to high traffic load, we cannot actually say when will the website/blog server goes down. Without a proper web monitoring service, it would be difficult to check the uptime of the server and which in turn would end up losing visitors and monetization revenue for the blog.
Site 24 X 7 offer free two website monitoring for their free account every 60 minutes or above. The URL address uptime and performance will be monitor from multiple geographical locations. Plus you will get email/SMS alerts and reports. Beside that, Site 24 X 7 also monitor DNS servers & email server round-trip time
You can read the full article here. Have you come across any blog post or article about Site24x7? If so, please feel free to share with us.
Site24x7's website monitoring service has been recommended in the book 'Beginning Microsoft Office Live' by Rahul Pitre. Rahul Pitre runs Acxede, a company that builds web-based applications for small and medium-sized businesses.

The book deals with learning all the basic functions of Microsoft Office Live and building websites with office Live. Site24x7 has been featured in the 'Maintaining your Website' section of the book. The author recommends Site24x7 as the best automated service for monitoring web site downtime. He mentions about our free account which can monitor 2 websites for free, and also about the paid versions for more savvy users.

You can read a preview of this book from Google books and also order it from Amazon Thanks for recommending Site24x7, Rahul!

Free Tool to Monitor your Website's Status

Nov 09 2008 01:36:29 AM Posted By : Arun
Comments (2)
Author: Arun iWeb blog, a blog that covers web hosting, web development, web design, internet marketing, etc, has recently mentioned Site24x7's website monitoring service. Site24x7 has been included as one of the examples in a recent blog post titled "3 Free Tools to Monitor your Website's Status" Here are a few excerpts from the post:
If you experience frequent server problems, or if you manage a business-critical website, you might need tools to monitor the current status of your server and/or your website, giving you handy features such as automated email or SMS alerts whenever the website is down. Other tools can also give daily and weekly statistics on downtime.
site24×7 is a service provided by zoho. There is a free basic service, limited to 2 websites. However, it has more features than Montastic or mon.itor.us; with daily and weekly statistics and graphs
Read more Site24x7 was also recently featured in Techdealdigger website, a site covering the hottest tech deals available on the internet. Site24x7 has been listed under Small business category and has been tagged with website monitoring, uptime and web uptime tags. Thank you for writing about us, iWeb & techdealdigger!
We had earlier written about the increasing usage of Site24x7 among European (read non-English) users. Some of these users write articles or blog posts describing the features of Site24x7. We are featuring 3 such articles today - one each in Spanish, Portuguese and French. The Spanish article is by Rafael Pinero in Visual Beta website. It is titled "Site24×7, monitoriza tus páginas web" and mentions the most basic feature of Site24x7 - availability and response time monitoring of websites by sending http and https requests to websites. It also talks about Web Page Analyzer, DNS monitors, Mail server monitoring, SMS alerts, etc. Here is an excerpt:

Spanish blog on Site24×7

Below is a rough translation of the above passage (thanks to Babelfish)Or we have spoken in other occasions of programs to manage the hardware of your PC like the CPU with CPU-Z or Power station Brain Identifier, your graphical card with GPU-Z or all your hardware in general with iStat Pro, but if you are to webmaster and what it interests to you it is to know if your servant behaves and he stays online, the application that you need is Site24×7. Site24×7 is an application online that is in charge to monitorizar the services Web that you indicate to him to be sure that they do not fall and that they are available to be used. For it, the servants of Site24×7 which does are to send requests HTTP or HTTPS to the service Web that you indicate in regular intervals and enviarte an alert in case that he does not respond. Read full article here Thanks for the post, Rafael! The Portuguese article appears in boorlix.com website. It is titled "Site 24 x 7 - Monotorizando o seu site" which means "Site24x7 - Monitoring your web pages" in English. O Site24×7 é um serviço que lhe permite obter informações sobre o seu site tais como verificar a disponibilidade do servidor, a velocidade, detectar mudanças e receber avisos por RSS, SMS ou e-mail de quando o seu site está em baixo. A versão gratuita permite-lhe verificar até 2 sites com um intervalo de 60 minutos e com alertas por SMS, já a versão paga permite-lhe por apenas 0.50$ mensais por domínio verificar com um intervalo de 5 minutos, avisos de mudança de DNS, verificação do funcionamento do SMTP, notificações por SMS, mudanças das meta-tags, etc… The article mentions the value offered by Site24x7 along the basic differences between the free and paid versions. Read full article here. The French article is written by Eric in presse-citron.net and is titled "Monitorez en temps réel le fonctionnement de votre site web avec Site24x7". This roughly translates to "Monitor in real time the operation of your web site with Site24x7"

Eric’s article on Site24×7

The article talks about url availability & performance monitoring features of Site24x7 along with references to the 15-day trial account as well as paid accounts. Read full article here. Thanks for the post, Eric!
We recently came across 2 articles on Site24x7 in the blogosphere. The first one is by Raj of Technobuzz and the post is titled is 'Monitor your Site Status with Site24x7'. It gives a brief introduction to Site24x7 and its features and also explains how site24x7 works. Here is an excerpt:

Technobuzz article on Site24×7

Read full article here Of course apart from the features mentioned in Technobuzz, Site24x7 also offers the Web Page Analyzer, email server monitor, and DNS monitor. The second article this week is by Aibek of Makeuseof.com and the post is titled "Site24x7: Website Performance Tracker" This one is basically a short review of Site24x7. Here are a few excerpts: "Site24×7 continuously monitors your site’s status and alerts you in case it goes down. Downtime alerts can be sent to your email, feedreader (via RSS), or mobile phone. Apart from that, it also provides you with weekly reports of server performance. With free account you are allowed to monitor upto two websites and setup tracker to check them once every 60 minutes. While this may be sufficient for low trafficked websites, larger sites should probably go with something better." Aibek also gives a feature list for the free account and also mentions the free and premium accounts available in Site24x7. Read full article here. Thanks for your reviews, Raj and Aibek! Glad that you liked Site24x7.

Monitoring web site uptime through cellphones

Jan 04 2008 05:07:13 PM Posted By : Arun
Comments (0)
Author: Arun A couple of articles about Site24x7 in the blogosphere caught our attention this week. One is by David Bradley in his website sciencetext. The post is titled "Use your Cellphone to monitor website health". David writes about how Site24x7 helps keep track of your website or blog 24/7 and alerts you via email/sms/rss feeds if there is an outage, so that you can take corrective actions quickly. Excerpts from this article:

David Bradley’s article on Site24×7

Read full article here. Thanks for the post, David! The second article is by Deepak in his D'Technology blog. He writes about the special 40% discount that is currently being offered to all users upgrading to our Professional account. Remember, DG had earlier posted about us in 2006 when we were in Beta phase and then again in 2007 when we released our GA version. Now with this article, he has an article about Site24x7 in 2008 as well! Below is an excerpt from this article:

Deepak Gupta’s article about Site24×7’s festive discount offer

Read full article here. Thanks for the continuous coverage, Deepak.

Monitoring Site Downtime with Site24×7

Dec 28 2007 02:37:15 PM Posted By : Arun
Comments (0)
Author: Arun We recently came across a very nice article about Site24x7 in the blogosphere. This article was written by Anand and is titled "Monitoring Site Downtime". Below are a few excerpts from the article:
If something goes wrong with my site, I like to know of it. My top three problems are: - The site is down - A page is missing - Javascript isn't working I'll talk about how I manage these over 3 articles. My site used to go down a lot. Initially that was because I kept playing around with mod_rewrite and other Apache modules without quite understanding them. I'd make a change and upload it without testing. (I'm like that.) And then I'd go to sleep. Next morning, the site's down, and has been down all night.
Anand says his website initially had a lot of downtime, but he was not aware of it as he was not monitoring his site at that time. Then he started using using Site24x7 to monitor his website, and he was being alerted every time was there was a problem.
So I started using Site24x7 to track if my website was down. It's a convenient (and free) service. It pings my site every hour. If it's down, I get an SMS. If it's back up, I get an SMS. It also keeps a history of how often the site is down.
Over a period of time, the downtime came down and he also changed his hosting provider to get better service.
So I switched to HostGator a few months ago. Nowadays, the site is down a lot less. (In times of trouble, it becomes sluggish, but doesn't actually go down.)
Anand also says Site24x7's alerts are really useful.
But what really made Site24x7 useful to me is that it would alert me when there was a big problem.
Site24x7 sends me an SMS when my site is down. Fits the bill perfectly.
You can read the entire article here. Thanks for writing about us, Anand! I also want to take this opportunity to wish you a very Happy New Year 2008 and also to remind you about our ongoing special discount offer.

Happy New Year 2008

Essential tool for a blog

Oct 15 2007 12:34:35 AM Posted By : Arun
Comments (0)
Author: Arun As we mentioned in one of our earlier posts here, we frequently get to read some articles about Site24x7 in languages other than English. Here are couple of recent such posts from the blogosphere. The first is in French. The article is titled "Les outils indispensables pour un blog (7/9): Site24×7" and appears in SimpleEntrepreneur site. The title when translated into English reads "Essential tools for a blog (7/9): Site24x7". The post is in fact one among a series of posts that discuss about certain essential tools required by a blog owner. The other services mentioned here include Technorati, Google Analytics, Crazy Egg, etc. Hmm, we got some nice company here for sure!! Here are a few excerpts from this article:

French blog on Site24×7

Basically this article mentions Site24x7's ability to analyze the availability of a blog or site at regular time intervals and to send out alerts if they become inaccessible or down. It also mentions about our alert mechanism which includes email, SMS and RSS alerts. Read full article here. The second article is in German and it appears in 'Server Monitoring' blog. The post is titled "Site24×7 - Servermonitoring Web 2.0" and it can be read here. Thanks for writing about us, guys!!